I was watching the other
day
a wonderful Lexis TV commercial in which the designer had used
a new principle in creative TV presentation. It began with a car
on a mountain road, a castle's crenellation in the distance which transformed
into a Rook on a chess board on a table for two in a mountain resort outdoor
restaurant. A winding road, a dashing train pulling into a railway
station which, as the camera panned back, the scene turned into a miniature
train toy, a window which the camera panned a close up and then the
scene became of the car again. It was quite a ride, and I am sure some
of you may have watched it.
When I finished watching
it, I paused for a while at a loss to describe the technique used, then
it suddenly hit me: I remembered that I have under my nose a drawing
of Escher on my mouse pad which I keep
staring at all of the time when I am at my computer. I realized
then that the advertising creator was using Escher's
principles.
What is attractive
about
Escher's drawings is his mesmerizing
artistic philosophy which I personally refer to as Escher's
enigmatic illusion of the cycle of life. Constantly evolving shapes or
situations without an end or a beginning (the
chicken and the egg dilemma). Here, art is not only
duplicating nature but it is further capable of illustrating it equally
as an illusion. The message conveyed can be based on an intricate
logic on the surface, yet expediently simple when scrutinizing its details.
Ishinan
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